Grocery

Wholesale florist bought out by grocer Morrisons

By 2011-06-09T11:05:00

Morrisons chief executive Dalton Philips said: “Morrisons wants to be known as the supermarket that excels at retailing flowers. We believe that we can do this by owning our own flower business.”

Morrisons has bought wholesale flower business Flower World as a further step in its vertical integration strategy.

 

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