Where are the new battlefields in urban grocery fulfilment?

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The coronavirus pandemic has sent hordes of shoppers online for all their needs, and grocery is the category where the shift has been felt most profoundly. 

This change has been felt particularly in city centres, where shoppers living in areas of high population density flocked online to buy food in a way that allowed them to forgo the supermarket car park queue and stay indoors.

In response, retailers have launched a range of initiatives to bolster their urban fulfilment options.

In recent months, grocers such as the Co-op and Marks & Spencer have launched partnerships with Deliveroo, while Waitrose is developing its third London-centric customer fulfilment centre in Greenford, which will become operational before the end of this year. 

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