Waitrose to trial Deliveroo ‘Hop’ as rapid delivery battle heats up

Female Deliveroo worker in uniform standing outside a Waitrose store

Waitrose is set to extend its partnership with Deliveroo, trialling its new ‘Hop’ rapid delivery scheme, which promises to deliver orders to shoppers in just 10 minutes.

Deliveroo, which launched the rapid delivery service in September in partnership with Morrisons, will open a dedicated Hop delivery-only store in Bermondsey, London, later this month.

The store will give on-demand access to Waitrose products for customer delivery in as little as 10 minutes, which Waitrose says is “in line with the current quickest delivery time within the rapid food delivery market”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.