Tesco has topped the list of UK customers’ “most considered” supermarkets in the country, while discounter Aldi is the top rated for price, Retail Week can reveal.
Based on YouGov BrandIndex data seen exclusively by Retail Week, 54.3% of the more than 25,000 customers surveyed said they would consider buying groceries from Tesco. Sainsbury’s was second with 44.9%, while Aldi beat out fellow discounter Lidl with 43.7% to 39.2%.
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