Supermarket sales growth slows as election approaches

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Supermarket sales growth slowed as the UK geared up for its first December election since 1923, according to the latest figures from Kantar.

Sales across the wider grocery market grew just 0.5% in the 12 weeks to December 1, 2019, as UK consumers tightened their belts ahead of the looming election.

The data showed Black Friday brought only a “limited boost” for grocery retailers, as only 5% of consumers bought something during the period from a supermarket or convenience store.

Kantar blamed election uncertainty, a lacklustre Black Friday and a wetter than average autumn for the slowing growth, and said “shoppers have been delaying their Christmas preparations and are waiting to stock up on festive supplies”.

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