Shop price prices fell 0.4% year on year in October, behind a 0.6% fall in prices the previous month, according to the BRC-Nielsen Shop Price Index.

Shop prices fell in the month ahead of the 12-month average inflation of 0.2% and the six-month average of 0.2% price deflation.

Food price inflation accelerated 1.6% in October, ahead of a 1.1% rise in September, exacerbated by ambient food inflation rising to 2.7% in the month, ahead of 1.7% inflation in September and 2.3% and 2.2% price inflation the 12- and six-month averages respectively.

By contrast, fresh food inflation edged up to 0.8% in October, ahead of the 0.7% year-on-year inflation rate in September.