Store gallery: Holograms and automation at Asda Stevenage

Asda Stevenage

Supermarket chain Asda is trialling a number of futuristic pieces of technology in its designated tech hub store in Stevenage, Hertfordshire, including 3D holograms and an automated click-and-collect machine.

The store was designated Asda’s official technology “test and learn” hub store in August and, since phase one of the initiative was rolled out, the grocer has trialled 24 new pieces of technology in the shop.

Senior director of central retail operations Louise Bagshaw said Asda was moving quickly on these innovations “to prove that a heritage retailer can be quick and agile when it comes to innovating in the tech sector”.

She also said Asda was conducting regular feedback sessions with customers and store staff to get a sense of which innovations were working or not.

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