Ocado launches ‘Best of British’ aisle following campaign from MPs
Online supermarket Ocado has launched what it claims is the “largest Best of British aisle” in UK grocery retail, following a campaign by MPs.
The retailer said the new digital aisle will feature more than 800 products – from shiitake mushrooms and sweetcorn to steak and kefir – produced by UK farmers, after a campaign by Conservative MP Luke Evans gained signatures from over 100 MPs.
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