Morrisons Christmas sales rise boosted by traditional festive fare

Morrisons Wood Green fascia

Morrisons delivered a strong uplift in like-for-like sales over Christmas as shoppers responded to a challenging festive period by buying classic food and drink products.

Morrisons posted a 9.3% rise in like-for-like sales excluding fuel in the three weeks to January 3 driven by a “renewed focus on traditional Christmas fare” such as whole salmon and champagne, which delivered 40% and 63% sales rises respectively.

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