Big-four grocer Morrisons has announced a new partnership with Deliveroo to offer home grocery delivery from stores.
Morrisons said the service will be available from more than 130 of its stores across the UK and will cover one in four households. Customers will be able to order from a range of 70 “essential household items” including meat, fruit and vegetables, and store cupboard products.
The grocer said products bought through the Deliveroo app will be priced the same as if the customer was purchasing in-store and the partnership would be “important for families and vulnerable people that are isolated at home” during the ongoing coronavirus crisis.
All deliveries will be made contact-free in under 30 minutes.
Morrisons chief executive David Potts said: “Our partnership with Deliveroo will help us to continue to play our full part in feeding the nation. Customers will be able to order essential products from Morrisons biked by Deliveroo to the door in as little as 30 minutes. It’s a great combination of traditional and modern methods and it will provide more vulnerable people with the opportunity to receive their home delivery.”
Deliveroo vice president of new business Ajay Lakhwani said: “With families and vulnerable people in isolation, it is more important than ever that we make sure they have access to the essential household items they need. During this worrying period, we want to play our role in making sure people have access to a range of items, in particular the vulnerable who cannot leave their homes.”
The move is the latest by Morrisons in response to the ongoing coronavirus crisis having recently started offering a range of simple-to-order food parcels along with increasing the delivery slots available through Morrisons.com.
This is the third grocery home delivery tie-up Deliveroo has announced in recent weeks, following similar deals with Marks & Spencer and convenience store group McColl’s.