M&S temporarily adds branded lines to ensure ‘strong availability’ on staple items

Marks & Spencer

Marks & Spencer has temporarily added a number of branded items to its ranges to help maintain what it calls “strong availability” during the ongoing coronavirus epidemic.

The retailer has traditionally been an own-brand grocer but said it had added branded items such as Rummo pasta and Tilda rice to its ranges to maintain availabilities across “core cupboard staples” as customers continue to be confined to their homes.

M&S said that in some of its small stores it had adapted its product mix to focus on offering more “key staples” such as milk, breads, eggs and meat.

The retailer also followed the lead of many others in the sector by extending funding to enable its smaller food suppliers to access immediate payments to help keep them going during the ongoing health crisis.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.