Marks & Spencer is trying out paper wrapping for chocolate for the first time as it seeks to build a sustainable business.
Marks & Spencer is piloting the packaging on its popular Vanilla Fudge Bar.
The change is expected to lead to the removal of 1.4 million units of plastic over the next 12 months. Assuming the pilot is successful, M&S intends to extend the use of such packaging which would take out a further 5 million units of plastic.
Cutting the use of plastic packaging is part of M&S’ Plan A sustainability programme as it bids to become net zero by 2040. The retailer has removed 75 million pieces of plastic in 2024/25,
The retailer met its target of removing 75 million units of plastic in 2024/25 ahead of plan. It aims to take out a billion units by the end of the 2027/28 financial year and has so far removed 500 million altogether.
M&S Food head of sustainability Lucinda Langton said: “Our customers care deeply about reducing plastic packaging, and we’re committed to doing the right thing by finding packaging alternatives for our products. By making sure our products are in packaging that is as easy to recycle as possible, we are giving our customers the confidence that they can make more sustainable choices when shopping with us.”
No comments yet