Discounter Lidl has today announced a “market-leading” pay rise for 28,000 staff to come into effect from March.

The retailer said that hourly pay for staff would be rising to £12.75 nationally and up to £13.65 an hour with length of service.

For staff based in London, new starters will see pay go to £14 an hour – increasing to £14.35 over time.

Lidl said that the pay rise unveiled for staff today represented a £15m investment, which comes with an increase of 50p an hour ahead of the government’s updated national living wage and will be higher than the Living Wage Foundation’s new real living wage which is being introduced in April.

Over the last 12 months, Lidl has now invested over £54m in pay rises for staff.

Lidl GB chief people officer Stephanie Rogers said: “More households than ever before are choosing to shop with us, making Lidl the fastest growing bricks-and-mortar supermarket for well over a year. This success is largely due to our hard-working colleagues, who each play an incredibly important role in delivering quality, affordable products to communities across the country. This pay increase is just one part of our commitment to creating a workplace where everyone feels valued.

“We’re proud to offer leading pay rates in the sector, while fostering a culture of opportunity and inclusion that helps our teams thrive. As we continue to grow, investing in our people remains at the heart of what we do, ensuring Lidl is not only a great place to shop but also a great place to work and grow a career.”