Lidl is set to open on Tottenham Court Road as part of plans to supercharge its bricks-and-mortar presence in London.
The German discounter will open a 14,000 sq ft store on Tottenham Court Road and 39 other new stores across London over the next five years, creating 1,500 new jobs in Greater London.
The grocery retailer, which currently has 760 stores across Great Britain and 88 within the M25, will also open a new headquarters in Tolworth, a new warehouse in Luton and expand its Belvedere distribution centre to support the London expansion plans.
Lidl’s 250,000 sq ft new headquarters will accommodate 800 staff and new London store openings are planned in areas including Alperton, East Acton, Hackbridge and Watford.
Chief executive Christian Härtnagel said: “London is at the heart of our growth plans across Great Britain and we are proud to be in a position where we’re continuing to create new jobs. Our £500m investment reflects the scale of opportunity we have to bring our quality produce to even more of the capital’s communities, at prices that make it affordable to everyone.”
London deputy mayor for business Rajesh Agrawal added: “Lidl’s commitment to the capital is great news for London shoppers, a big boost for the jobs market and a further show of confidence in the London economy.
“London is one of the most desirable places in the world in which to live, work and build a global business, so I’m delighted that Lidl have chosen Tolworth as the location for their new UK headquarters.”