Discounter Lidl has launched a social campaign that allows shoppers to lower prices on its products by tweeting about them.
The more shoppers talk about selected Lidl products on Twitter, the lower prices will drop on those products, in a move the grocer said was a first for any UK supermarket.
Lidl’s lobster, originally priced at £5.99, is the first product to have its price set by the grocer’s ‘Social Price Drop’ initiative.
The campaign launched at 8am this morning and will run until 6pm tomorrow. The final product price will be revealed on Lidl’s social channels on Wednesday. Shoppers will be able to buy at those prices in-store until the following Saturday.
Power to customers
The ‘Social Price Drop’ will run at the same time every week in the run up to Christmas and will feature other products from Lidl’s festive range.
Lidl UK head of communications Georgina Hall said: “Today’s launch of the ‘Social Price Drop’ is a first for any supermarket in the UK, and we’re incredibly excited about giving our customers the power on Twitter to lower the price of some of our finest festive products.
“Christmas is a very expensive time of year for shoppers up and down the country, and as a retailer at the heart of Britain’s communities, our ambition is to put the control back into the hands of consumers, and save them even more in the run up to Christmas.”