Lidl has increased salaries for its hourly paid employees in line with Living Wage rates, marking a 30% increase in pay for London-based staff over four years.

The discounter will increase the salaries of its hourly paid employees across England, Scotland and Wales outside of London to £9 per hour, up from £8.75, and for workers in London to £10.55, up from £10.20.

The retailer’s increased salaries for 17,000 of its employees will come into effect next March, and will be 10% higher than the national living wage the government announced in the Autumn Budget last month.

Lidl has increased wages for hourly paid workers outside of London approximately 25% over the past four years, while London-based employees have seen their salaries rise 30% during that period.

The retailer, which plans to open 50 new stores in the coming year alongside five new distribution centres by 2025, has raised its wages in line with recommendations from the Living Wage Foundation.

Chief executive Christian Härtnagel said: “Lidl is an incredibly exciting business to be a part of right now, with sales continuing to climb and new stores opening every week. Our employees are among the most talented and hard-working in the industry, and we are committed to supporting them both inside and outside of the workplace.

“With our newest warehouse opening this week in Avonmouth, and a further five set to open in the coming years, along with our pipeline of new stores, we look forward to welcoming more people into the Lidl team.”