Lidl expands its ‘Lidl & Go’ trial to more stores due to positive feedback

The trial will expand to 37 additional stores across locations in Scotland, the South East, and wider South of England in July.

Lidl & Go enables customers to scan products as they shop, track spending and savings, and complete purchases at checkout in a seamless fashion.

It is integrated with the Lidl Plus app and can be accessed through a customer’s smartphone rather than a dedicated scanning device.

Lidl said feedback from the first trial showed “strong appeal” among shoppers with children and those wanting more flexibility during the shop.

The expansion of the trial forms part of the discount supermarket’s increased investment in digital innovation to make shopping easier and more convenient for customers. It also ensures traditional payment methods and staffed tills remain available.

Lidl GB chief customer officer Louise Weise said: “The early response from the initial phase of Lidl & Go has been really encouraging. Customers are telling us they value the control and visibility it gives them over their spend, and the flexibility to shop at their own pace. This next wave of stores brings the feature to many more customers, and we’ll continue to take on board feedback to evolve the offering as we go.”