Lidl Christmas sales soar as non-food bucks sector trend

Lidl

Lidl saw sales soar over the Christmas period as customer footfall increased and its general merchandise offering bucked the wider downward trend. 

Over the four weeks to December 29, 2019, overall sales at the discounter grew 11% year on year, making it the fastest-growing bricks-and-mortar retailer over the Christmas period.

The retailer trumpeted its “busiest trading day ever” on December 23 and said over the festive period customers switched £110m of spend across to Lidl from other supermarkets including Aldi.

Lidl also hailed the success of its general merchandise categories, which saw a 9% sales increase in its ‘Middle of Lidl’ range, which it said bucked the wider downward trend in the sector.

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