Lidl saw sales soar over the Christmas period as customer footfall increased and its general merchandise offering bucked the wider downward trend.
Over the four weeks to December 29, 2019, overall sales at the discounter grew 11% year on year, making it the fastest-growing bricks-and-mortar retailer over the Christmas period.
Lidl also hailed the success of its general merchandise categories, which saw a 9% sales increase in its ‘Middle of Lidl’ range, which it said bucked the wider downward trend in the sector.
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