Morrisons has launched a new Market Kitchen format in Manchester, which it describes as a “part grocery, part takeaway” concept.

Market Kitchen, which appears to be a separate fascia at  Morrisons’ Manchester Piccadilly Gardens store, offers customers the ability to have breakfast, lunch or evening meals prepared by a chef, as well as a range of food-to-go options. 

The format’s range will also be available to Morrisons customers for home delivery through its partnership with food delivery app Deliveroo

Morrisons said it would be running an introductory offer of 50% off all purchases in-store until September 6. While Morrisons’ Deliveroo orders come with a £4.50 fee, the retailer also said it would waive that charge between August 27 and September 1. 

There is also a catering menu for local businesses or larger groups of people. 

Some of the options in the new format include hot wraps and rice bowls, risottos, paellas and curries, as well as an in-store barista. 

The retailer said the new format would lead to the creation of 50 new chef and front-of-house jobs. 

Morrisons’ head of Market Kitchen Hannah Munns said: “The chefs in our Market Kitchen will use ingredients straight from our famous Market Street to create delicious seasonal meals for customers that are made to order.  

“It means that customers can pop in and pick up their next meal while also buying the groceries they need for future meals. And, thanks to our partnership with Deliveroo, customers across Manchester will be able to enjoy their favourite dishes from our menu without leaving their kitchen.”

This will be Morrisons’ second Market Kitchen format, with the first having opened at the retailer’s Canning Town store in east London last October.