Iceland ramps up same-day delivery plans with ‘Swift’ trademark

Iceland clapham press 008

Iceland has ramped up plans to offer a rapid grocery delivery service after registering the ‘Swift’ trademark with the Intellectual Property Office (IPO).

Retail Week understands the frozen food specialist is planning to launch a same-day delivery service called Swift to rival those of competitors such as Amazon, Ocado and Sainsbury’s, as demand for online groceries continues to grow amid the coronavirus crisis. 

In its application to register the trademark, Iceland said ‘Swift’ would relate to “mail order retail services” and “electronic or online retail services”.

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