Iceland cuts food prices for over-60s shoppers in bid to ease soaring living costs
Iceland and Food Warehouse have unveiled plans to reduce the cost of their products by 10% on a weekly basis for shoppers aged 60 and over in its latest bid to ease the cost of living crisis for customers.
Iceland said that it launched the offer following research from Age UK which found that 75% of older people in the UK are worried about rising living costs.
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