Iceland is to include energy-saving cooking guidance on food packaging as part of an initiative to help consumers cope with the soaring cost of living.
The initiative â said to be a UK first â is part of a wider campaign Iceland is running with Utilita Energy, designed to promote energy-efficient cooking as energy bills hit disposable income.
The Shop Smart, Cook Savvy partnership will formally start at the beginning of September. Utilita research has shown that âhouseholds reliant on oven cooking could save up to ÂŁ604 per year by switching to more energy-efficient cooking methodsâ, such as air fryers, microwaves and slow cookers.
Iceland managing director Richard Walker said: âThe cost-of-living crisis continues to be the biggest national issue facing consumers and as a private, family-run business, weâre constantly looking at both short and long-term initiatives that can offer any support.
âOur Shop Smart, Cook Savvy collaboration is so important, as it shines a light on the relationship between what we buy and how much energy we use cooking it, helping to empower our customers and provide them with access to information that can help stretch their budgets further.â
The campaign was welcomed by the governmentâs cost-of-living tsar, former Just Eat boss David Buttress. He said: âThis is the type of consumer awareness campaign that will stick in our minds, because itâs enabling every household to rethink the way we cook, which hasnât been done before.
âWe are delighted to list Utilita and Iceland as official Help for Household partners for their efforts in enabling and assisting consumers to make impactful savings that will make a big difference, while reducing carbon emissions. I am hopeful that other supermarkets will follow suit to help their consumers identify the cheapest way to cook.â
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