Data: Online sales slide for first time ever as grocers run into tough comparisons

Coronavirus grocery shopper

Overall grocery sales slipped while year-on-year online grocery sales declined for the first time ever as grocers began to confront tough comparisons from last year.

For the 12 weeks to July 11, 2021, grocery sales slipped 5.1% and ecommerce food sales dropped 2.6% as more people began returning to shop in stores, according to the latest Kantar grocery market share data. 

While year-on-year comparisons were tough for the majority of grocers, comparisons to pre-pandemic levels were still encouraging with shoppers spending £3bn more on groceries than they did for the same period in 2019. 

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