C-store specialist Co-op has waded into the looming UK grocery price war, launching its first-ever Aldi price match as part of its “biggest ever value campaign” launch ever.
From tomorrow, the retailer will match Aldi prices on over 100 everyday essential items for its members – including fresh fruit, milk, eggs and bread.
The price match will be available to members shopping both in-store and across the convenience specialist’s quick-commerce platforms.
Co-op said that over 1 million members buy at least one of the newly price-matched products every week, giving customers access to lower prices across its “most-shopped convenience lines”.
The retailer said that the move means it has now invested over £170m in lowering prices over the last two years, with a particular focus on slashing costs for its more than 6.2 million members.
The c-store specialist has an ambition to reach 8 million members by 2030.
The Aldi price match will be available to members across the brand’s 2,400 stores and across ecommerce channels such as Shop.coop, Deliveroo and Uber Eats.
Matt Hood, managing director for Co-op, said: “I am very clear that, in this current economic climate, price is most often the deciding food shopping factor for our members and customers. This is why we are taking this big step to price match, in our stores and online, as we know discounter prices are often the benchmark of value for consumers, and we are facing directly into that.
“I truly believe we run the best small stores in the UK, loved by our members, customers, and communities, where we offer local and convenience shopping with great value and high quality, carefully sourced products. Price has often been perceived as the Achilles heel of convenience shopping, but this new initiative will change that and show there is no compromise in value, quality, or range to shopping conveniently.”
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