Bryan Roberts: Tesco isn’t putting Jack’s back in the box

Jacks Tesco fresh fruit

The British can sometimes take a degree of pleasure seeing the mighty stumble.

As we enjoy the spectacle of lowly Colchester knocking Champions League finalists Tottenham Hotspur out of the Rumbelows Cup (or whatever it’s called these days), there is also a hint of glee around concerning the first high-profile setback in Tesco’s nascent Jack’s operation.

The conversion of Jack’s in Rawtenstall back into a Tesco is being seen by some as a harbinger of failure for the broader chain – a signal that the public is not reacting well to the Jack’s formula.


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