Booths Christmas sales rise boosted by own brand

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Booths has posted a rise in Christmas sales as the grocery retailer’s like for likes increased, driven by sales of English wine and own-brand party food.

The grocer posted a 3.5% rise in sales in the three weeks to January 5, up 2.7% in like-for-like terms.

The independent food retailer attributed its performance to strong sales of own-brand lines, with sales of own-brand pigs in blankets and stuffing balls up 25% and 85% respectively.

Sales of Booths’ annual Christmas Book, which features the retailer’s Christmas offer and recipes written by colleagues, also rose 6.8%, with pre-orders proving so popular the business has extended the service year round.

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