Asda is to launch its first “sustainability store” as part of efforts to crack down on the amount of plastic it uses in its supermarkets.
The grocer will install a number of trial concepts into its existing store in Middleton, in Leeds, designed to “encourage customers to reuse and refill” their plastics.
Off the back of similar pilots from the likes of Waitrose and Marks & Spencer, Asda will give shoppers the option of filling their own containers of products, including its own-label rice, pasta and coffee.
The retailer has also joined forces with FMCG giants to create refill points for branded goods. Customers will be able to fill their own containers of Kellogg’s cereals such as Coco Pops and Rice Krispies and Unilever’s PG Tips.
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