Asda to replace meat and fish counters with food-for-now offer

Asda food for now

Asda is to close all of its in-store meat and fish counters as part of efforts to increase its focus on the food-for-now market.

The counters will be replaced by hot food stations selling a range of cooked meals from different cuisines, including pies, peri-peri chicken, sushi and katsu curries.

Asda said it will start to transform the counters into the new food-for-now proposition from February.

The new food offer will vary on a store-by-store basis based on the demands of individual catchment areas.

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