Asda reshuffles senior management pack after KFC poaches director

CCO Meg Farren

Asda has reshuffled its senior management team after KFC poached its chief customer officer Meg Farren.

The grocer’s co-owner Mohsin Issa emailed staff on Tuesday morning (June 14), announcing that Farren would be departing the business in the summer to rejoin KFC after just over a year at the business. 

During her stint at Asda, Farren worked on developing Asda’s new brand vision and purpose and on a number of campaigns such as its ‘Dropped and Locked’ price promotion. 

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