Analysis: Where next for Sainsbury’s under new boss Roberts?

Simon roberts sainsbury's index

Many predicted that Mike Coupe would depart Sainsbury’s in the wake of its failed bid to merge with Asda, and today he called time on his six years at the helm, passing the reins over to the supermarket’s retail and operations boss Simon Roberts.

The promotion means that Roberts, who will take up the post at the end of May, is the second Boots alumnus to be named leader of one of Britain’s biggest supermarkets as Ken Murphy prepares to replace Tesco boss Dave Lewis this summer. 

Roberts joined Sainsbury’s in May 2017 after 14 years at Boots, where he held a dual role as executive vice-president of Walgreens Boots Alliance and president of Boots’ 2,400-store UK and Ireland business.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.