Analysts have predicted that discounter Aldi will overtake Asda as the third-biggest supermarket in the UK within the next five years, based on current market share trends.
Supermarket giant Asda finds itself at a “critical juncture” beset by leadership issues, rolling labour disputes and shrinking market share, as well as the ongoing advance of the discounters, a recovery under new management at Morrisons and the continued strength of Tesco and Sainsbury’s, according to GlobalData.
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