GfK – Growth from Knowledge

For over 85 years, GFK has earned the trust of its clients around the world by solving critical business questions in its decision-making process around consumers, markets, brands and media. Its reliable data and insights, together with advanced AI capabilities, have revolutionised access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners.

Its tailor-made, AI-powered intelligence platform (gfknewron) is a GPS route-finder for businesses – delivering seamless, at-your-fingertips support through timely direction on when to turn left or right, alerts on upcoming hazards and recommendations on more efficient routes. That’s how it promises and delivers “Growth from Knowledge”.