Toys R Us returns to UK high streets with WHSmith tie-up

Artist rendering of Toys R Us concession in WHSmith Monks Cross store

WHSmith is set to bring Toys R Us back to the UK in bricks and mortar this summer, opening nine shop-in-shops across the country.

The first Toys R Us-branded shop-in-shop will open in the Monks Cross Shopping Park WHSmith store in York on June 10, with a further eight to follow in Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole, Reading and Solihull.

The concessions will feature a life-sized Geoffrey the Giraffe 3D sculpture, a range of interactive experiences and  demonstration tables with products laid out in sections based on age.

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