Robert Dyas has launched a new loyalty scheme, MyDyas, to help customers as the cost-of-living crisis continues.

Robert Dyas store

Robert Dyas has launched a loyalty scheme

The scheme, which launches today (May 23), will see members being rewarded with exclusive lower pricing on home and garden essentials and receiving points when they shop.

Customers can sign up online or in store at the till to access the MyDyas scheme. QR codes in store will also direct customers to fully register online.

Once fully registered, customers will receive a welcome email with their personal membership ID and barcode to scan in store.

Current online account holders at will automatically be transferred over to the MyDyas programme.

Customers will receive 200 welcome points worth £2 when they sign up and make their first purchase. Every full £1 spent under the scheme will earn them one point, with each point worth £0.01.

Robert Dyas trading director Andrew Gabriel said: “We’ve been on the high street helping customers for over 150 years so it makes perfect sense, now with the cost-of-living crisis, to ensure we continue to be of service. 

“Times are tough and we want to help our customers by offering reduced pricing on hundreds of everyday items when they sign up to MyDyas, as well as reward them with points every time they shop. We’re very excited to be rolling out this loyalty scheme and we hope our customers will be, too.”