Poundland to move from ‘single’ to ‘simple’ pricing at all stores

Poundland Stoke fascia

Poundland is rolling out its ‘simple’ price proposition across its 840-strong store estate following a successful trial.

The discount retailer is introducing its multi-price proposition across health and beauty, household and grocery ranges at all of its stores following a successful pilot across 24 Midlands branches.

The retailer, which launched the pilot in August, will roll out the widened price points across all its branches in a bid to further drive festive sales.

Poundland, which initially introduced 50p, £2 and £5 price points across its estate in 2017, has increased its price range to include 75p, £1.50, £3 and £4 in its latest ‘simple’ pricing initiative.

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