Poundland parent rebrands as it gears up for European expansion

Poundland Stoke fascia

Pepkor, the owner of discount variety chain Poundland, has rebranded as Pepco Group as it seeks to align itself with its largest Central European brand.

The change comes after Pepco announced that it anticipated finishing its 2019 financial year with 18% EBITDA growth across its three retail brands.

The group said it had also completed a long-term €475m (£422.1m) refinancing and bought on a number of new hires over the last year to “strengthen” its senior management team.

Pepco said the name change “works well for shareholders” and would serve to “directly link the group to its largest operation and leading Central European brand Pepco”.

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