In pictures: Poundland makes grocery push as it launches frozen food pilot
Poundland has rolled out a fresh and frozen food range comprising 350 new product lines at it Ashbourne store in Derbyshire in a bid to get shoppers to do their full weekly shops with the retailer.
The value retailer has launched the pilot, which will sell fresh and frozen products from brands including Lurpak, Cathedral City, Birds Eye and Aunt Bessies at its Ashbourne branch, with a rollout slated for four more stores next month.
The retailer has teamed up with specialist retailer Fulton’s Foods to supply the produce for the trial, which will span products ranging from frozen pizza to fresh vegetables.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.