Direct Golf has branched into cycling with the launch of its first shop-in-shop at its Huddersfield store.

The 4,000 sq ft store opened on Saturday and takes over part of its flagship Direct Golf shop.

If the trial is a success, Direct Golf could roll the format out to a further 15 stores.

Direct Golf store manager Joe Vanyuscsak said: “The diversification into cycling has been in the pipeline for a number of years. It was something our owner, John Andrew - who is a very keen cyclist - has been very keen to do for some time. But the time needed to be right, and the improvement in the economy allied to the Tour de France’s visit to Yorkshire this summer means the timing is perfect for us.” stocks both road and off-road bikes and caters for all levels of cyclist. It also has an in-house service and repair centre. also offers finance enabling customers to spread payment.