The owner of greetings card retailer Clintons has called in KPMG to advise on a potential sale of the business.

Clintons, the second largest greetings card retailer in the UK – behind Card Factory – is owned by the Weiss family who previously owned US retailer American Greetings.

The company has not made a final decision on the potential sale, according to Sky News.

The business review raises some concerns for the retailer’s future as it follows the closure of dozens of loss-making stores in previous years and losses of £14m last year.

However, a source close to City AM said Clintons is expected to break even in its upcoming results.

A spokesperson for Clintons said: “Every well-managed company undertakes a periodic and orderly review of strategic options, and this is no different. 

“We have extensive and exclusive new ranges of cards and gifts in our stores. All Clintons staff are aware of the process and our focus is on the Christmas season and beyond.”