Adam Dury, former Tesco category director of home, seasonal and design in the UK and Central Europe, will join the specialist retailer in his new role – and be a member of the executive board – on August 26.

Dury will be responsible for Card Factory’s commercial strategy including supply chain and shopping experience, as well as the ongoing development of its range of value products.

At Tesco, Dury was responsible for transforming the grocer’s home and seasonal categories by launching two new home brands, leading to a return to like-for-like sales growth and profitability.