US fashion giant Forever 21 is to open its first UK store in Birmingham’s Bull Ring on November 12.

In April Retail Week revealed that Forever 21 would open its first store in the Bull Ring in the autumn, but the exact date of opening was not known.

The fast fashion retailer will go head-to-head with retailers such as New Look and H&M when it opens in the UK.

Forever 21 will also open in Westfield Stratford in London, as revealed by Retail Week, but not until the centre opens in a year’s time. It will also open in Dublin’s Jervis Centre.

The retailer is looking for further London stores as well as shops in UK centres such as Manchester, and Glasgow, as well as European centres such as Paris, Milan, Munich, Amsterdam, Vienna, Madrid and Barcelona.

Forever 21’s executive vice-president said: “Forever 21’s fast fashion concept perfectly suits the European consumer’s appetite for trend-led fast fashion at value prices.”

Property agent Harper Dennis Hobbs acted for the retailer.