Analysis: Should retailers focus on getting better, not bigger?

Business star review

Despite the punishing retail climate, most retailers are still expected to grow. But is the right thing to do? Is it time for a reset of corporate expectations? Is it time for retailers to concentrate on getting better, not bigger?

The UK retail sector is under immense pressure. Sales are flatliningconsumer confidence is wavering and a weak pound has hammered those with international businesses. 

Some businesses have buckled under this pressure and launched redundancy rounds, CVAs or have sought additional funding in a bid to plug the gap.

Despite this backdrop, retail success continues to be defined by growth, either through ever-increasing sales and profits or by expanding into new territories. However, is this perception outdated? 

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