Zalando extends sustainability push due to consumer demand

Zalando boxes

Zalando has accelerated its sustainability plans as consumer demand for environmentally friendly products has grown exponentially since the beginning of the year.

The German fashion platform has grown its sustainable assortment from 27,000 to 60,000 items as the number of active customers shopping for such products doubled to 40% since January of this year.

Zalando has also launched its own capsule collection “redeZIGN for Circularity”, which is specially designed to be reused or recycled, in partnership with and Fashion for Good.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.