Zalando extends sustainability push due to consumer demand
Zalando has accelerated its sustainability plans as consumer demand for environmentally friendly products has grown exponentially since the beginning of the year.
The German fashion platform has grown its sustainable assortment from 27,000 to 60,000 items as the number of active customers shopping for such products doubled to 40% since January of this year.
Zalando has also launched its own capsule collection “redeZIGN for Circularity”, which is specially designed to be reused or recycled, in partnership with circular.fashion and Fashion for Good.
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