Lorraine Kelly is set to debut in her first TV ad today for JD Williams as chief executive of owner N Brown Angela Spindler revamps the mature brand.
The advert is set in a café where a woman acts on her spontaneous urge to dance with Kelly joining in.
Spindler said the ad, which is part of a multi-million campaign, highlights the shift JD Williams has made in price, product and presentation in autumn 2014.
She said: âThe aim was to convey how the JD Williamsâ brand can âput the fun back into shopping and fashionâ with the strapline: looking good has never felt so good â based around the JD Williams guarantee of clothes that fit and flatter the mature figure.â
No comments yet