Topshop and Miss Selfridge are launching online in China in a tie-up with local etailer ShangPin.com.
The Arcadia-owned brands will launch on ShangPin in September.
Green said: “We decided to partner with ShangPin in China because they demonstrated to us their capacity to operate brands and understand marketing and brand building. As we continue to grow our global expansion, this will be a step forward using the power of China’s online reach and therefore selling into one of the world’s most exciting consumer markets.”
ShangPin chief executive David Zhao said: “China’s new fashion consumers are in their 20s-30s and are moving away from big logos to being fashion forward and wanting to express their individuality through mixing and matching styles and brands.
“The Arcadia Group portfolio of fashion brands is perfectly suited to ShangPin’s customer base and we are thrilled to be bringing both Topshop and Miss Selfridge into China with their respective brand DNAs. They are already successful international retailers who have made their mark on the British high street as well as with partners around the globe and I am confident they will do well in China.”
Last month Topshop revealed it is to launch on European fashion site Zalando.