Ted Baker poaches Topshop director to drive brand revival

Ted Baker

Ted Baker has snapped up Topshop design boss Anthony Cuthbertson for the role of global creative director.

Cuthbertson will oversee brand, product, store and creative director strategy in his new role and is set to join Ted Baker later this year.

He will join the fashion retailer after over two years as global design director at Topshop, a role he has held since 2017.

During his time at Topshop, Cuthbertson oversaw all design and product as well as designer collaborations and boutique collections. He has also held design roles at brands including Robert Cavalli, Sass & Bide and Jigsaw.

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