SuperGroup makes play for sports market with rugby and ski ranges

Fashion retailers such as Coast, TK Maxx and Superdry have experimented with fulfilment options

SuperGroup is making a play for the sports fashion market as boss Julian Dunkerton said it is well placed to capitalise on changing trends.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.