Superdry sells Asia-Pacific IP for $50m in growth push

Superdry at Manchester Arndale exterior

Superdry has sold its Asia-Pacific intellectual property assets with the hopes of expanding its global reach while generating much-needed cash. 

Cowell Fashion Company is an “experienced local operator” within the Asia-Pacific region and has been listed on the South Korean stock exchange since April 2015. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.