Superdry European footfall rebound gives confidence for UK

Julian Dunkerton 2019

Shopper footfall has bounced back at reopened Superdry stores in Germany, giving grounds for optimism that the same will happen when the UK emerges from coronavirus lockdown.

Superdry shops have reopened in Austria, Denmark, Sweden and Germany – the retailer’s biggest overseas market. Altogether, 48 stores have reopened so far across Europe and 130 are expected to be trading by the end of May.

In Germany, footfall was down about 70% immediately after lockdown and the decline has improved to 30% over the course of a week. Most traffic has been to local stores rather than those in tourist locations.

Superdry chief executive Julian Dunkerton told Retail Week: “What we’re seeing in Europe gives us confidence for the UK. Hopefully, it will give other British retailers a bit of optimism. People want to return to normal as quickly as possible.”

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.