Value retailer Store Twenty One has teamed up with model Katie Price to create a new label called Katie’s Boutique.
The range will feature more than 70 lingerie, nightwear and swimwear designs and will be be launched in four phases starting next month.
Lingerie, which range from 34B and 38DD, will debut in early November with nightwear to follow later in the month.
Swimwear will launch in two stages in February and March next year.
The range is said to represent Price’s “fun, flirty and feminine personality” and her signature crown logo features on every piece.
Price said: “Modelling really helps you understand what looks good and what doesn’t – especially with lingerie and swimwear – and I’m really excited about the range. Working with Store Twenty One has not only given me the opportunity to put everything I’ve learnt about lingerie, nightwear and swimwear into practice, but I’ve made sure that the whole collection will be amazingly affordable.’
Every item in the collection retails at under £10.
The range will be available to buy in 50 of Store Twenty One’s 218 shops and online.